SEO, or Search Engine Optimization, is the practice of optimizing various elements of a website to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by ensuring that it appears higher in search engine results for relevant queries.

SEO involves a combination of strategies and techniques, including:

On-page SEO: This involves optimizing individual web pages to improve their relevance to specific keywords or topics. On-page SEO factors include keyword research, optimizing meta tags (such as title tags and meta descriptions), optimizing heading tags (H1, H2, etc.), creating high-quality content, optimizing images, and improving website loading speed.

Off-page SEO: This focuses on improving the website’s authority and reputation by acquiring backlinks from other reputable websites. Off-page SEO activities include link building, social media engagement, influencer outreach, and guest blogging.

Technical SEO: This involves optimizing the technical aspects of a website to ensure it is easily crawlable and indexable by search engines. Technical SEO includes tasks such as optimizing website structure and navigation, improving website speed and performance, fixing crawl errors, implementing schema markup, and ensuring mobile-friendliness.

SEO is an ongoing process that requires continuous monitoring, analysis, and optimization to maintain and improve search engine rankings over time.